Pura Vida Collection

Reversible swim options

NEW Pura Vida Collection

Pura Vida Spring 2024

New Colors!

NEW Summer Top

Reversible options

Maternity Friendly Swimwear


Our Mission

We are passionate about helping women and young girls accept and love their bodies. We hope to encourage and inspire you to get in a swimsuit with confidence and silence that inner critic. Learning to love ourselves is the beginning of creating a community that can change the next generation of women. We love that you are choosing to show up, be brave, and helping others to do the same. 


Pura Vida Collection

I just wanted to say thank you!!!!
The swim top made it in time and I can’t tell you how happy I am.

I have a 2 year old that has a habit of pointing out my boobs to people when they are ever so slightly
Exposed… it’s nearly impossible to find a womens swimsuit that is well made, flattering, and doesn’t look frumpy that will also allow me To be a little more modest and just focus on memories with my baby.

I fell in love with the janelle top last summer because it fit all the criteria, and I can’t tell you how happy it makes me that you all made it in Navy this year.

You all are amazing and I just wanted to say a huge thank you for not Only making and producing and wonderful, quality product, but also allowing this mother the ability to focus on making memories.

I can’t thank you enough for the quick turn around and getting it to me before I left for my trip. And you bet I’m gonna brag about it to everyone I see and meet in that swimsuit!
I just received my suits and oh my heart. THE BOTTOMS ACTUALLY COVER MY BUNS. It fits so well. I’ve never felt more comfortable in a suit than I do in this one. I didn’t want to take it off!!!! I follow JasmineRae Hair Co and saw her post about these suits. When she was jumping around and not moving plus they covered her so well, I knew I wanted to try them. My life has been changed. THANK YOU!!!!!
"I recently bought my first swimsuit from y’all and for once in my life, I couldn’t be happier! I wasn’t sure how the sizes ran so I bought larger. Turns out I needed the smaller size. The exchange process was extremely easy and quick. The first time I wore it, my daughter and I went to Edisto Island, SC. The water was particularly rough that day and I ended up going head over heels after being hit by a big wave. I was able to stand up, and continue on without having to adjust my suit (my daughter didn’t wear hers that day and spent most of her time rearranging things) I have vacationed at the beach all my life and this was a first for me. I truly love this suit and will never buy another brand. Thank you!"
"Really? Wow, you guys are amazing. Thank you so much. I can't wait to wear them again and send everyone I know to June Loop. I was just thinking today, while sitting at my boy's swim lesson, that I am so excited to wear that suit again. I don't think I have ever thought that about a swimsuit before. Thank you for making such a great product that makes women feel amazing in their swim suits. I won't miss out on anymore memories because a swim suit held me back.

Thank you again and again."
"I ordered the Maisey top and both the medium and high waisted bottoms in the plum color to match. I ordered two bottoms with full intension to return whichever I didn't absolutely love. Well, I logged in today to return the high waist but decided to give it another try and now I'm obsessed with both. Just wanted to say thank you for making a bathing suit that even a 34yo large busted mom of two littles can feel confident in. The top covers everything I need it to and the bottoms are trendy without showing all of my....assets :)"