Pura Vida Collection

Reversible swim options

NEW Pura Vida Collection

Pura Vida Spring 2024

New Colors!

NEW Summer Top

Reversible options

Maternity Friendly Swimwear

MADE IN THE USA    I     QUALITY COLLECTIONS

Our Mission

We are passionate about helping women and young girls accept and love their bodies. We hope to encourage and inspire you to get in a swimsuit with confidence and silence that inner critic. Learning to love ourselves is the beginning of creating a community that can change the next generation of women. We love that you are choosing to show up, be brave, and helping others to do the same. 

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Pura Vida Collection

I just wanted to say thank you!!!!
The swim top made it in time and I can’t tell you how happy I am.

I have a 2 year old that has a habit of pointing out my boobs to people when they are ever so slightly
Exposed… it’s nearly impossible to find a womens swimsuit that is well made, flattering, and doesn’t look frumpy that will also allow me To be a little more modest and just focus on memories with my baby.

I fell in love with the janelle top last summer because it fit all the criteria, and I can’t tell you how happy it makes me that you all made it in Navy this year.

You all are amazing and I just wanted to say a huge thank you for not Only making and producing and wonderful, quality product, but also allowing this mother the ability to focus on making memories.

I can’t thank you enough for the quick turn around and getting it to me before I left for my trip. And you bet I’m gonna brag about it to everyone I see and meet in that swimsuit!
I just received my suits and oh my heart. THE BOTTOMS ACTUALLY COVER MY BUNS. It fits so well. I’ve never felt more comfortable in a suit than I do in this one. I didn’t want to take it off!!!! I follow JasmineRae Hair Co and saw her post about these suits. When she was jumping around and not moving plus they covered her so well, I knew I wanted to try them. My life has been changed. THANK YOU!!!!!
"I recently bought my first swimsuit from y’all and for once in my life, I couldn’t be happier! I wasn’t sure how the sizes ran so I bought larger. Turns out I needed the smaller size. The exchange process was extremely easy and quick. The first time I wore it, my daughter and I went to Edisto Island, SC. The water was particularly rough that day and I ended up going head over heels after being hit by a big wave. I was able to stand up, and continue on without having to adjust my suit (my daughter didn’t wear hers that day and spent most of her time rearranging things) I have vacationed at the beach all my life and this was a first for me. I truly love this suit and will never buy another brand. Thank you!"
"Really? Wow, you guys are amazing. Thank you so much. I can't wait to wear them again and send everyone I know to June Loop. I was just thinking today, while sitting at my boy's swim lesson, that I am so excited to wear that suit again. I don't think I have ever thought that about a swimsuit before. Thank you for making such a great product that makes women feel amazing in their swim suits. I won't miss out on anymore memories because a swim suit held me back.

Thank you again and again."
"I ordered the Maisey top and both the medium and high waisted bottoms in the plum color to match. I ordered two bottoms with full intension to return whichever I didn't absolutely love. Well, I logged in today to return the high waist but decided to give it another try and now I'm obsessed with both. Just wanted to say thank you for making a bathing suit that even a 34yo large busted mom of two littles can feel confident in. The top covers everything I need it to and the bottoms are trendy without showing all of my....assets :)"